Results

Strategies and Key Initiatives

Measurables

6.1 There is pride and prestige in professional membership

Take a leadership role in promoting the value of membership to all segments of society

• Communicate the value of membership to members and permit holders in contrast to the legal requirements
• Maintain high standards that demand respect of all stakeholders
• Continue Member Induction Ceremonies and Life Member Dinners
  

• Trends of cancellations and those struck for non-payment of fees
• Percentage of eligible persons and companies who are registered/licensed
• Attendance at Member Induction and Life Member dinners and other functions
  

6.2 Members and permit holders are differentiated from non-professionals

Ensure that society understands there is value in using professionals and that they accept

• Communicate effectively to all segments of society
• Recognize and promote excellence and achievement through the Summit Awards and other means of recognition
• Evaluate and implement recommendations of the member/public/employer survey
• Monitor items valued by other associations

• Clients insist on using professionals and permit holders
• Number of new permit holders and those that quit or are struck
• Members are invited by government and others to participate on boards and committees
  

6.3 Mobility of professionals is facilitated

Support the efforts of national associations in negotiating international agreements and pursue a strategy of bi-lateral agreements with individual U.S. states

• Number of transferees from foreign jurisdictions, numbers rejected
• Ease and speed of transfers
  

6.4 Select services are provided to members

Provide an expanded and improved range of member services consistent with the needs of professionals and in keeping with Council approved guidelines

• Monitor and improve insurance programs available through CCPE and locally
• Provide selected group discounts
• Communicate important information to members through the PEGG, APEGGA website and other media
• Expand the resume referral system
• Identify and facilitate professional development opportunities
  

• ·Members use and value select services available
• Number of persons using the resume referral service, the insurance programs and the professional development seminars
• Complaints received
• Trends of resume referrals, success of referrals
• Attendance at PD functions, usage of on-line system

6.5 APEGGA communicates to members, the public, business and government effectively

Maintain systems to effectively and efficiently communicate to all stakeholders

• Evaluate and respond to the communications audit and the member/public/employer surveys.
• Review and implement the three year communications plan,
• Relocate, expand and strengthen the Calgary office, add conference centre
• Evaluate and implement appropriate recommendations of the communications audit relating to the PEGG and other publications
• Utilize various appropriate forms of media advertising
• Issue press releases on significant events and achievements
• Maintain an informative and up to date website
• Expand database and utilize e-mail list serve to contact members and permit holders directly
• Host corporate and government receptions, caucus dinners, AUMA reception, council dinners and other functions
• Maintain close liaison with key government Ministers and officials, make formal presentations as required
• Participate in activities of chambers of commerce, economic development groups and government departments, trade shows, municipal, political and other conventions and events
• Measure effectiveness of public/government relations program
• Conduct corporate visits to permit holders and members in their place of employment
• Work with the Branches/District and encourage luncheons and other activities at the local level
• Establish an Edmonton Branch
• Track permit holders new to salary survey
  
  

• Member and permit holder surveys indicate that communication tools are effective
• Record website usage
• Letters to the association
• Letters to the Editor of the PEGG
• Member comments received
  

6.6 Public statements from APEGGA on important issues are valued by stakeholders and the public

Develop and release public statements on behalf of the membership

• React to public issues that impact on the credibility or reputation of professionals or the profession generally
• Be pro-active on matters that clearly will impact public safety, interest and well being
• Clearly inform the public what the professions do on their behalf and what they stand for
  

• APEGGA is seen to respond positively to Government when requested for advice or assistance
• The public invites comment from APEGGA
• News media seeks statements on major issues
  

6.7 Professional development opportunities are readily available through use of current technology and communications

Development a state-of-the-art on-line learning system

• Members value and utilize PD opportunities
• Attendance at PD functions
• Demand from other associations
• Increased utilization of technology as a learning tool
  

6.8 Codes of practice and practice standards are well known and respected

Create awareness of the important role high standards play in the protection of public safety and the environment

• Publish standards and guidelines and make them available on the website
• Communicate the importance of codes and high standards of practice to stakeholders
• Challenge codes and standards that restrict professional judgement
  

• Demand for published materials
• Website hits
• Comments and feedback from stakeholders
  

6.9 Exclusive scopes of practice and titles are protected, have real value and are respected by all stakeholders

Create real value of the protected titles through enforcement of the provisions of the EGGP Act

• Monitor emerging disciplines and fringe technologies
• Take efficient and effective enforcement action as required
  

• Emerging disciplines seek licensure
• Specialist practitioners seek high standards and/or certification
• Act violations are reported and acted upon