APEGGA Staff |
Public and Member Relations CommitteePaul Gordon, P.Eng., Chair The purpose of the Public and Member Relations Committee (PMRC) is to ensure that APEGGA communications programs promote achievement of the Association's mission and are consistent with the Strategic Plan. To this end, the PMRC has developed a five-year Strategic Communications Plan for the period 1994 through 1998. The plan defines strategies to meet the following objectives:
Major activities for the 1995-96 year were sponsorship events held during National Science and Technology Week, developing the advertising campaign, developing the Professional Member Induction Ceremony and organizing activities for National Engineering Week. Television advertising was used for the first time as part of the promotion of the Association's 75th anniversary. A study conducted on the effectiveness of the television advertising campaign had generally positive results. It was recommended that due to the high cost, television advertising be used sparingly to supplement the print advertising campaigns. I would like to thank the Committee members and APEGGA staff for their commitment and hard work. [Next Report] | [Table of Contents] |